A look back at the 2022 MAX AHG Expo

Plan your visit to the 2022 MAX AHG Expo

The surprising way COVID-19 impacted the alcohol industry

A look back at the 2022 MAX AHG Expo

March 31, 2022

The 2022 MAX Australasian Hospitality and Gaming (AHG) Expo has attracted near-record crowds as industry providers and hospitality venue representatives from across the country eagerly gathered in Brisbane this week.

Rommel Carlos Photography

After a three-year COVID-related hiatus, AHG Expo Event Manager Amy Coady said 16 new companies were among the almost 140 exhibitors on the AHG Expo floor for the two-day event.

“It’s been so great to have everyone back together in Brisbane for the first time in three years,” Amy said. “The energy on the floor, especially on Day 1, was tangible. There was a real buzz.

“We’ve had loads of positive feedback from visitors who’ve been able to catch up with their various sales reps and network among industry friends for the first time in years.”

Most of the AHG Expo-week favourites were back in 2022 including the TAB AHG Breakfast (this year featuring keynote speaker NRL legend Cameron Smith), the AHG Cocktail Party and the National Governance and Management Congress. But the real magnet, as always, was the AHG Expo itself and the variety of hospitality and gaming industry exhibitors, all under the one convenient roof. 

Exhibitor categories spanned everything from accounting and auditing, to beverage suppliers, to entertainment and furniture, to kitchen and play equipment, to large gaming companies. And there was so much colour and activity among the exhibitors this year. You could partake in a game of ping pong at the MAX stand, for example, or enjoy a cold brew on tap from the side of a Landcruiser 4WD at the Stone & Wood Brewing Co stand.

As per usual, the Tastes precinct offered Expo-goers loads of sustenance. The free coffee was flowing, as were the cold (and frothy!) drinks. And if the continuous aroma of fresh-cooked pizza didn’t grab you, then the lure of delicious ice cream taste-testers would.

Stepping away from her long-time role after this year’s event (her 6th AHG Expo, but her 12th similar industry event), Amy said the 2022 AHG Expo definitely lived up to everyone’s expectations.

“We are so glad to be helping all those hospitality venues around the country to find new innovations for their premises, to hopefully assist them back to full trade after the last few trying years. And we were also really glad to be able to help our exhibitors showcase their latest and greatest products and services to an eager crowd.”

Rommel Carlos Photography

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