Taking place on Tuesday March 11, the AHG Congress will equip you with essential tools to confront challenges in the present market and discover strategies to effectively manage risks, ensuring your club’s resilience and strength in the future. Here, we introduce you to the speakers you’ll be hearing from throughout the day and share the official schedule.
Tom Potter
Tom founded Eagle Boys Pizza in Albury, NSW in 1987 with minimal education and money behind him. His is a life story told with great humour, passion, and fun.
From beginning as a small business and growing to the largest privately owned pizza company in Australia and New Zealand, he will speak about radical change and business and marketing tactics. Tom has won national franchising awards, Australian Financial Review’s Young Business Person of the Year, and he gave the valedictorian speech at his graduation class at Harvard Business School.

Warren Tapp
Warren is a Fellow of the Australian Institute of Company Directors and he has an MBA, Master of Laws, and Graduate Diploma of Corporate Governance.
He is currently completing a PhD in law on Governance in Licensed Clubs, and has published two books on governance and company directors. Warren has served on 28 Boards, and been Chair of 14 of those Boards.

Jordana Borensztajn
Jordana is a world-leading public speaking trainer, having personally coached multi-millionaires, celebrities and sports stars. She is also a multi-talented keynote speaker, event MC, humourist, author, and workshop trainer. Dynamic, playful, and vibrant, Jordana’s energy radiates from the stage straight to the hearts of her audience members in a joyful and meaningful way.
Jordana was a News Corp Australia journalist, she worked at Nova Entertainment as online music editor, content producer and social media manager, she’s written two business-marketing books and an illustrated children’s book, and she’s performed two sold-out shows in the Melbourne International Comedy Festival.

John McFadden
In today’s competitive club environment, the role of a high-quality food offer – both in restaurants and event services – is more crucial than ever. A well-curated and thoughtfully executed food program can serve as the cornerstone of your club’s success.
Two-time World Seafood Champion Chef John McFadden will outline how food influences foot traffic, customer satisfaction, and overall profitability, while also exploring how clubs can nurture talent and build a sustainable, high-quality culinary team.

Club Association Panel Session
Hear from CEOs of the six leading Club Associations on current challenges and opportunities. Learn how collaboration and partnerships aim to build a stronger club industry.
Tuesday March 11: What’s On
CMAA Annual General Meeting
9:00 – 10:00am | Club Managers Association Australia Annual General Meeting (CMAA Members Only) |
The AHG Congress
9:30am | Congress Registrations Registration Desk |
The Boulevard Room Tea & coffee on arrival | |
10:00am | Introduction to the AHG Congress Jordana Borensztajn – MC |
10:10 – 11:10am | How to Stand Out Like a Zebra Among Horses Tom Potter |
11:15 – 12:30pm | Collaboration & Partnerships: Building a Stronger Club Industry Panel discussion with leaders from the industry: Ralph Kober CMAA Rebecca Riant ClubsNSW Kelly Egan Clubs QLD Andrew Lloyd Community Clubs VIC Don Hammond Leagues Clubs Australia Margot Smith RSL & Services Clubs Association Discussion facilitated by Geoff Wohlsen |
12:30 – 12:45pm | Panel Q&A |
12:45pm | Lunch (45 mins) |
1:30 – 2:15pm | Effective Club Governance Presented by Warren Tapp |
2:15 – 3:15pm | The Magic of Innovation Jordana Borensztajn |
3:20pm | Close |